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TRUSTe Launches New Email Privacy Seal Program Enabling Accredited Companies to Confidently Say "We Don't Spam"

Return Path Will Serve as the Exclusive Reseller; DoubleClick Serves as a Founding Partner and Advisor

DoubleClick Email Solutions Summit, Denver, CO, 7/26/2005 - TRUSTe today announced the first independent certification program that reassures consumers that they wont be subjected to spam when they submit their email address online. The program allows certified e-mail senders to display a verifiable seal confirming that their e-mail practices conform to strict privacy and fair practices. Spam, commonly acknowledged as consumers top online privacy-related concern, adversely affects companies by limiting the effectiveness of legitimate, requested e-mail communication and inhibiting consumers willingness to participate in e-commerce.
Through this program, TRUSTe affirms, with a seal stating We Dont Spam, that the e-mail reputation and practices of the company have been thoroughly reviewed and have met strict standards that eliminate the threat of unwanted email from the seal holder. The seal is to be placed on the website where the seal holder collects e-mail addresses and related personal information. TRUSTe monitors sealholder email performance with a proprietary list seeding system and a consumer complaint mechanism to flag investigation. This program, by raising consumer trust in data collection practices, will help companies increase online customer registration rates. In a pre-release trial, one company found a seven-percent increase in registrations when using the seal.

Debt Management A survey last month found that two-thirds of Internet shoppers decided not to register with a website because the privacy policy was too complicated or unclear. This marks a difficult and worsening situation for businesses that rely on trusted digital communication, said Fran Maier, executive director and president, TRUSTe. Companies need a way to declare simply, clearly and believably we dont spam. Our seal lets them say that with confidence and consumers now can trust they wont be receiving unwanted email from these companies.

party seal program that provides oversight of its members' privacy practices and offers consumer dispute resolution. Members of TRUSTe must meet and maintain a minimum standard of privacy protection before they will be allowed to display a seal. We are proud to say that Yahoo! is a member of TRUSTe, and Yahooligans! was the first web site for children to display the TRUSTe kids' seal.

Debt Relief Solution The seal program was created with technical and financial support from DoubleClick and Return Path. TRUSTe provides certification, monitoring and oversight for Return Paths Bonded Sender Program.

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Debt Management Services Solid permission-based policies and practices are critical to both email deliverability and email acquisition improvements, said Matt Blumberg, president and CEO of Return Path. To combat spam, companies need to differentiate themselves by having a stellar email reputation. With TRUSTes position as the leading consumer privacy advocate, this no spam accreditation program will help companies boost email acquisition rates by proving they are one of the good guys in email.

Click here to join our free, safe, and exciting community now. 11. TRUSTe Privacy Program FriendFinder is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, profit organization whose mission is to build users trust and confidence in the Internet by promoting the use of fair information practices. Because this website, //www.friendfinder.com, wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

Bad Credit Debt Consolidation "The TRUSTe Email Privacy Seal plainly demonstrates the integrity of our email policies. We increased registrations by more than 7% with the seal, and helped boost our overall email campaign metrics," said Ian Harrison, vice president of business development, AskMen.com. The Email Privacy Seal helps consumers make a comfortable and informed choice to hear from us on an ongoing basis.

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Credit Debt Solution While we have always said that the spam problem could only be solved by a combination of legislation, industry self-regulation, technology and consumer education, until now consumer education has not been a focal point in the industry, said Ken Takahashi, vice president of strategic partnerships for DoubleClick. This seal brings consumer education front and center by bringing clarity and trust to the critical opt-in process.

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Consolidation Counseling Participants in this seal program must meet the following requirements:

Credit Card Debt Prior consent standard for commercial email
At a minimum, pre-selected option for house files
Opt-in for 3rd party mailings
No 3rd party sharing without explicit permission
Clear and conspicuous notice describing use
Easy to use, responsive, persistent unsubscribe
Privacy statement fully disclosing email practices
Willingness to participate in dispute resolution and ongoing monitoring

Debt Free Solution About TRUSTe
TRUSTe, the online privacy leader, is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Debt Negotiation Services Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with more than 1,400 Web sites certified throughout the world including AOL, Microsoft, IBM, Nationwide and The New York Times. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender. For more information on TRUSTe please visit www.truste.org.

Debt Solution Company About Return Path
Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Paths services to generate superior results from their e-mail programs, taking advantage of Return Paths pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy. Return Path Delivery Assurance Solutions are the industrys original and premier e-mail deliverability tools and services, including the Bonded Sender Program for e-mail accreditation, and remain the only full-circle solution for solving e-mail deliverability issues. The companys investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577.

Debt Elimination Services About DoubleClick Email Solutions
DoubleClick Email Solutions delivers the most complete and flexible email products and services to more than 400 companies globally. Many of the worlds most sophisticated marketing organizations across all industries leverage its world-class technology, constant innovation and unrivalled insight into email marketing to achieve superior results. DoubleClick Email Solutions is a recognized leader in the industry, offering its flagship DARTmail service and UnityMail software. Email Solutions clients benefit from DoubleClicks comprehensive product and service solutions that enable them to successfully profit from their email marketing investments.

Debt Reduction DoubleClick Email Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Digital Advertising Solutions provides agencies, marketers and publishers the ability to successfully profit from their digital marketing investments. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 2000 clients.

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