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Daymon Worldwide Extracts Essential Extranet Usage Analysis With NetTracker Web Analytics

Private Label Consumer Products Marketer Analyzes Usage of Their Online Field Intelligence Channel

NORTH KINGSTOWN, R.I.--(BUSINESS WIRE)--June 22, 2004--

Sane Solutions, developers of the NetTracker line of Web analytics software, today announced that Daymon Worldwide, an international company specializing in the sales and marketing of Private Label consumer products, has implemented NetTracker to extract essential extranet usage data.
Daymon Worldwide relies on their extranet site for centralized field intelligence. "The extranet site is an efficiency and performance enhancement tool that allows Daymon Worldwide associates to do their jobs in a more resourceful and faster manner," explained Josh Katinger, Project Manager at Daymon Worldwide. "NetTracker supplies Daymon Worldwide with all of the 'who, what and how often' information we need about the over 1,700 registered users who log onto our extranet site."

Katinger's team customizes NetTracker to provide concise or detailed reporting, as needed, for the array of extranet site data users within the Daymon Worldwide enterprise. "At the highest level, we are able to provide monthly standardized reports to our business leaders regarding overall usage of the site by the various departments. But, other users can also perform more ad-hoc analysis by drilling down and looking at a particular individual's usage for any given time period, using NetTracker's flexible interface," said Katinger.

NetTracker's free out-of-the-box data conduits provide Daymon Worldwide's IT and business leaders with pointed knowledge of their user base and their individual users' clickstreams. These data conduits allow Daymon Worldwide to integrate their corporate directory information, stored in a SQL database, directly into NetTracker Web site traffic reports. Usernames are replaced with users' actual names, job functions, and other directory information in the NetTracker behavior reports, which reflect the individual clickstream path for each user.

Daymon Worldwide's IT team also bases their decisions on which tools to keep on the extranet site, and which to discard, based on overall content usage reported by NetTracker. "It is critical for IT departments in today's organizations to know which systems are used the most, which systems are critical to the business, and which should become obsolete," explained Katinger. "Without the knowledge and data that NetTracker provides, Daymon Worldwide would waste a lot of time and resources on the maintenance and upkeep of systems that are not contributing to our bottom line."

"In today's organizations, IT departments frequently do not grow as rapidly as the need for new online systems and applications," said Jim Rose, CEO of Sane Solutions. "NetTracker allows IT departments to manage their Internet, intranet and extranet business channel resources as efficiently and cost-effectively as possible, by identifying where personnel and development funds should be deployed."

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics solutions. The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Honda Motor Co., Inc., Fairchild Semiconductor, GEICO Direct, Goldman Sachs, Old Mutual, Otis Elevator Company, Yale University, and more. Sane Solutions' strategic partners include Best Software (SalesLogix), Business Objects, Cognos, MicroStrategy, Oracle, Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., North Kingstown, RI 02852; tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com

NetTracker(R) is a registered trademark of Sane Solutions, LLC. My NetTracker(TM) and Ask NetTracker(TM) are trademarks of Sane Solutions, LLC. Other company and product names may be trademarks of the respective companies with which they are associated.

Contacts


Sane Solutions, LLC
C. Decker Marquis, 401-295-4809
decker@sane.com
http://www.sane.com

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